Organic SEO Vs. Paid Search Statistics SEO: What Should You Be Focusing On?
If you want to build and grow your site, you’re going to want to pay close attention to your site’s analytics. However, you need to make sure you’re focusing on the right things. For example, you’re going to have to look at organic vs. paid search statistics Houston SEO Expert-Prime Houston SEO owner Charles Lomotey could help with this.
Both sets of statistics can tell you a lot about your site. In addition, you can learn a great deal if you compare the sets of statistics. Here’s how you can ensure that you are using your statistics accurately.
See What People Are Finding Organically
While paying for search results can benefit your site, you need to make sure that people are also finding important content organically. Look closely at your organic search statistics. See which pages people are finding on their own Look On Google Maps-primehoustonseo for help
Make Sure Your Paid Search Campaigns Are Paying Off For You
If you’re spending money on search engine ads, you need to make sure that money is being wisely. Look closely at your paid search statistics. What are you getting out of your paid search campaigns? Are the campaigns bringing a lot of new visitors to your site?
If your current campaign isn’t delivering the kind of results that you want, you may want to change your strategy. If you alter your campaign, you may get bigger and better results. Watch your stats closely, and you should be able to figure out what you should be doing next things like looking into video marketing
Compare Your Conversion Rates
When you’re comparing your organic search results to your paid search results, there is one thing you should be paying especially close attention to. You should check to see what your conversion rates are like for each type of search.
If you’re getting better conversion rates from your organic searches, you should try to figure out why. If the conversion rate on a particular page is very high, you may want to direct people to that page in a future search campaign. Make sure you’re focusing your attentions in the right direction.
Figure Out What You’re Doing Wrong
When you’re looking at your search statistics, you shouldn’t just look at the things you are doing correctly. You should also try to identify some of the mistakes that you are making. The sooner you correct those mistakes, the better off your site will be.
You should be especially mindful of problems with your paid search data. Since you are paying for these search ads, you’ll want to make sure that the ads are doing exactly what you want them to do. If there is an issue with the ads, you should fix the problem right away.
When it comes to search statistics, it isn’t always easy to tell what you should be focusing on. A lot of people look at their site’s analytics but aren’t able to use those numbers in an effective way. Now that you have a deeper understanding of organic vs. paid search statistics, you’ll be able to get more out of your site’s stats.